Weight Loss Statistics 2023 | Facts And Data!

Weight Loss Statistics

The statistics surrounding weight loss in the United States are staggering, with millions of Americans trying to lose weight every single day. This massive demand has turned the weight loss industry into a multi-billion dollar market, totalling a whopping $3.4 billion in revenue in 2023 in the U.S. alone. With statistics showing that 80% of American adults confess they could be healthier, the weight loss sector is on track for even more impressive growth in the coming years.

Key Weight Loss Industry Statistics And Insights:

  • \The global weight management market was worth $132.7 billion, according to statistical data.
  • Diet-related products accounted for 75% of total worldwide sales.
  • Asia Pacific generated 84% of global weight loss revenue.
  • Industry forecasts predict 9.7% compound annual growth.
  • This could mean the market reaches $334.92 billion by 2030.

We will explore key weight loss statistics that are powering this booming market. Analyzing this data provides critical insights into consumer behaviour, product opportunities, and future trends in the weight loss industry. These statistics illuminate the size and growth of this massive market.

Key Demographic Statistics

The demographic data analyzed in this article was originally compiled by the International Food Information Council (IFIC), a reputable nonprofit organization focused on food science and nutrition research.

  • Dieting is common among young adults, with 52% of people aged 18-34 reporting trying a diet in the past year.
  • Women diet more frequently than men – 43% of women have recently dieted, compared to just 34% of men.
  • Half of Hispanic respondents (50%) say they have recently dieted, more than non-Hispanic whites (34%).
  • African Americans are more likely to actively seek health benefits from food, with 32% doing so versus only 19% of non-Hispanic whites.
  • Weight loss is a top priority when it comes to health benefits sought from food, with over 20% of respondents naming it as the key benefit.

The Center for Disease Control and Prevention (CDC) has also collected obesity data based on medical records rather than surveys. This CDC data provides additional insights beyond the survey-based statistics from IFIC. The CDC figures are grounded in objective medical assessments rather than self-reported perceptions. 

  • 41% of adults over 20 years old have obesity
  • Over 20% of adolescents aged 6-19 years old have obesity
  • 12.7% of children under 6 years old are classified as obese
  • 38.7% of African American men and 55.9% of African American women have obesity
  • 44.8% of Hispanic men and 46.8% of Hispanic women have obesity
  • The lowest obesity rates are seen in Asian and Pacific Islander populations, with 14.2% of men and 16% of women being obese
  • For white populations, 41.7% of men and 39.7% of women have obesity

Perspectives On Weight Gain and Loss

Psychology plays an important role in shaping behaviours, and weight loss is no exception. This section will examine sampling data on attitudes towards weight gain and loss published in the journal Obesity.

  • Just 23% of respondents with obesity reported losing significant weight in the previous 3 years.
  • Among those who lost weight, 65% viewed obesity as a disease, yet only 54% thought it could impact their future health.
  • A large majority (82%) of all respondents considered obesity to be entirely “their fault.”
  • Only half of individuals with obesity identified themselves as having obesity.
  • Of those given an obesity diagnosis, just 24% scheduled appointments to discuss it afterwards.

Additional perspectives on weight loss in America can be gleaned from a Survey of Americans conducted and compiled by the CDC. When coupled with the preceding raw demographic data and obesity rates, the following statistics from the CDC survey help complete the overall picture of weight management across the country.

General Statistics

  • 49.1% of US adults try to lose weight in a given 12-month period.
  • Of those trying to lose weight, 56.4% are women and 41.7% are men.

Statistics Based On Age

  • The lowest percentage of people trying to lose weight are older adults at 42.7%
  • 49.7% of adults under 40 years old try to lose weight
  • 52.4% of middle-aged adults try to lose weight

Statistics Based On Ethnicity

  • 41.4% of Asian Americans are trying to reduce their weight
  • 48% of African Americans are trying to reduce their weight
  • 49.1% of Hispanic Americans are trying to reduce their weight
  • 49.4% of white Americans are trying to reduce weight

Driving Factors

  • A substantial 95% of individuals aim to lose weight to benefit their personal well-being.
  • Over 80% hope to improve fitness through weight loss.
  • Nearly 74% look to boost self-esteem.
  • More than 70% want to improve their physical appearance.
  • Roughly 46% of people try shedding pounds at the urging of a spouse.
  • Around 40% cite health or professional advice as motivators.
  • Approaching 38% want to elevate social life or avoid discrimination.
  • Just over 35% focus on improving health as the impetus.
  • Approximately 32% strive to better their professional or personal life.
  • Around 28% strive to reduce weight for family-related reasons.

Weight Loss Strategies

  • Roughly 63% of people exercised more
  • About 63% ate less food overall
  • Around half increased fruits and vegetables
  • Nearly 45% drank additional water
  • Over 42% cut back on unhealthy options
  • Approximately 39% changed their eating habits
  • Close to 39% reduced sugar intake
  • Over 35% opted for lower-calorie selections
  • 30% limited carbohydrate consumption
  • Just under 30% decreased fat intake
  • Over 16% skipped meals entirely


In conclusion, the most common tactics people use to try to lose weight include increasing exercise, eating less overall, proper nutrition, drinking more water, reducing unhealthy foods, and modifying eating habits. Most individuals combine multiple methods together in their weight loss attempts. The data shows even a modest weight reduction of just 5-10% of body weight can lead to meaningful improvements in health markers like blood pressure and cholesterol. Gradual weight loss of up to two pounds weekly also correlates with better sustainability over time. Additionally, analysts estimate the annual healthcare costs associated with obesity in the United States total over $210 billion, pointing to the sweeping economic impacts of the epidemic. Together these statistics paint a picture of weight loss as a complex but worthwhile endeavor for individuals and society alike.

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